Another effective strategy I implemented is interactive marketing. I created a sign that girls can take a picture with to post to social media showing off where they got their dress. This not only promotes our store to more prospective customers, but it makes the girls feel special. When making this design, I wanted to re-imagine the sign with a fresh look that’s camera ready. The pink marble look was chosen for girls to take pictures with after purchasing a prom dress, and the dark grey with white writing look was chosen for women to take pictures with after purchasing a wedding dress, if they so choose. At the end of our campaign, over 70 girls opted to take a picture with our sign, which you can see on the Instagram page highlight “GS Girls”.