hibbert davis urban brews

Working closely with Hibbert Davis, I created cohesive Facebook, Instagram and Tik Tok posts (@hdurbanbrews), as well as physical materials such as the sandwich boards displayed outside the shop every day. 

The content I curated and featured on the page caused a significant boost in engagement.

Here are some examples of hand drawn chalkboard promotional materials. Once these were placed in front of the store, sales of each item clearly increased. One customer said, “I wasn’t even planning on getting coffee today, but I saw your sign and just had to try a Pumpkin Spice Latte.”

Here are the Instagram and Tik Tok pages. While the Tik Tok page is still relatively new, I first utilized Instagram reels to create short form video content. One of the reels even received over 100 likes and over 4,200 plays.